SEO Foundations. (eVideo, 2018) [WorldCat.org]
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SEO Foundations.
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SEO Foundations.

Author: David Booth; linkedin.com (Firm)
Publisher: Carpenteria, CA : linkedin.com, 2018.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.
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Details

Genre/Form: Educational films
Instructional films
Films de formation
Films éducatifs
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: David Booth; linkedin.com (Firm)
OCLC Number: 1123204701
Notes: 10/29/201812:00:00AM.
Cast: Presenter: David Booth.
Description: 1 online resource
Responsibility: with David Booth.

Abstract:

Master the foundational concepts of search engine optimization (SEO). Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.

Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site. Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

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