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Additional Physical Format: | Print version: Enz, Cathy A., 1956- Hospitality strategic management. Hoboken, N.J. : John Wiley & Sons, ©2010 |
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Material Type: | Internet resource |
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Cathy A Enz |
ISBN: | 9780470083598 047008359X |
OCLC Number: | 228676676 |
Description: | xviii, 676 pages : illustrations, maps ; 25 cm |
Contents: | Ch. 1 Strategic management -- ch. 2 The environment and external stakeholders -- ch. 3 Strategic direction -- ch. 4 Organizational resources and competitive advantage -- ch. 5 Strategy formulation at the business-unit level -- ch. 6 Corporate-level strategy and restructuring -- ch. 7 Strategy implementation through interorganizational relationships and management of functional resources -- ch. 8 Strategy implementation through organizational design and control -- ch. 9 Strategies for entrepreneurship and innovation -- ch. 10 Global strategic management and the future -- Cases: Case study matrix -- Case note: Learning through case analysis -- Case 1 The fun ship experience at carnival cruise lines -- Case 2 Building capabilities at the Westward Hilton -- Case 3 InterContinental Hotel Group's entry into China -- Case 4 The summer of 2006 union negotiations : unite here's strategy -- Case 5 Banyan tree : sustainability of a brand during rapid global expansion -- Case 6 Starwood hotels and resorts brings aloft to India -- Case 7 The commoditization of Starbucks -- Case 8 The movement of travel services online : intermediaries and branded distribution. |
Responsibility: | Cathy A. Enz. |
More information: |
Abstract:
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A.
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