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Genre/Form: | Internet resource menus Menus |
---|---|
Material Type: | Internet resource |
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Paul J McVety; Bradley J Ware; Claudette Lévesque Ware |
ISBN: | 9780470072677 0470072679 |
OCLC Number: | 137244688 |
Description: | xiii, 258 pages : illustrations ; 28 cm |
Contents: | 1: Evolution of the menu -- New trends in the foodservice industry -- Market survey -- Nutrition and menu planning -- Foodservice menus -- 2: Financial aspects of menu planning -- The yield test -- Standard recipes -- Recipe costing -- 3: Writing, designing, and merchandising the menu -- Characteristics of a menu -- Sales history -- Merchandising the menu -- Foodservice equipment analysis. |
Responsibility: | by Paul J. McVety, Bradley J. Ware & Claudette Lévesque Ware. |
More information: |
Abstract:
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.
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- hospitality (by 2 people)
- menu planning (by 2 people)
- cookery (by 1 person)
- cooking (by 1 person)
- menu (by 1 person)
- restaurant (by 1 person)
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