RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 137244688 LA English T1 Fundamentals of menu planning A1 McVety, Paul J., Ware, Bradley J., Ware, Claudette Le��vesque., PB John Wiley & Sons PP Hoboken, N.J. YR 2009 SN 9780470072677 0470072679 AB "This book presents an overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design."--Jacket.